The Brief Moen Canada has a loyalty & rewards program that has been in place for 20 years. The program has 2 brand elements: Club Moen – Targeted at plumbing contractors and Club Moen Elite – Targeted at design consultants working in plumbing fixture showrooms. Having put these foundational elements in place years ago, Moen Canada wanted to optimize the effectiveness of their … Read More
Korsiak & Company – Rebranding
The Brief Terry and Susan Korsiak were looking for a new image for their Land Use Planning company, Korsiak & Co. Their logo and colour scheme (blue & green) had been around for 15 years, since the company’s inception, and it had become stale and dated. It was time for a change. The focus was to create a logo with more … Read More
Burlington Chocolate Trail – Brochure
The Brief Tourism Burlington contacted me to design a brochure for their Burlington Chocolate Trail. The BCT is a self guided tour featuring the city’s greatest chocolatiers and artisan food producers. Each brochure had to list all participants of the trail, including their location, contact info and what treat guests could sample as well as the discount or coupon offered. The … Read More
